We were not put in this world for I. We were put into this world to do mitzvahs. Doing mitzvahs has nothing to do with how I feel.
The problems I have are I. Not you me. It has nothing do with how I feel. I must do. I need to do. If I am focused on being a servant of G-d, I must focus on making my business run, focus on being a good father, a good mother, a good child, and a good neighbor.
What does this have to do with I?
The answer is nothing.
Once the soul goes through the process of coming into this world the soul cannot be the fuel that sparks G-dliness the soul is tainted with I.
It is not pure anymore.
This is a problem.