The attribute of kingship becomes all consuming. When we give to the next generation we become consumed by this act. When this happens HaShem enters into creation. Thus G-d is the ruler and creator of the universe.
HaShem is the ruler, the king, and the creator. G-d is all of these things rolled into one.
Thus, when we see the king however this is the end of the process that leads up to us seeing who the king is.